5 Website Google Local SEO Tips

by Alex Bungener

Still the most powerful part of your Google+ Local SEO campaign is website SEO. For your website to attain its highest visibility potential, its elements must be tweaked in order to reflect the local keywords your local search campaign is targeting. Though largely done behind the scenes, website SEO is an indispensable Google+ Local SEO element.

How to do website SEO:

1. Churn out quality content regularly.

The ultimate goal of Google is to make the browsing experience satisfactory for people. Google works towards this end by making sure that it rewards websites which produce quality content that readers want to read and share.

It is therefore important that your local business website should consistently add new and unique content which is informative, entertaining, helpful or a combination of these things. As they say, content is king. Not only that, content should also be produced regularly in order to gain loyal readership and consistent traffic growth.

2. Optimize your website content.

After realizing that you must write for humans first, you can now proceed to writing for search engines. Search for local keywords that are frequently used in online searches and use these keywords in the title and scatter them in the pages and blog posts.

Standard white-hat or valid Google+ Local SEO practices include the following:

  • Use a keyword density of no more2{f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80} which means using a keyword once or twice per hundred words.
  • Write a minimum of 400-word articles in order to sneak in the optimum number of keywords.
  • Observe the right keyword placement by using the keyword in the title, in the first few words of the first paragraph, scattered throughout the body of the article and in the last few words of the closing paragraph.
  • Organize your content with highlighted headings, bullet points and numbered items to make reading easy to the eye.
  • Optimize your images by sneaking in your keywords in the image attributes.
  • Cross-link your articles to make your pages sticky. When readers click on a link that leads them to another page in your site, their length of stay in your site increases—something which will earn you approval from Google.

3. Optimize your page title.

Title tags are always the first and most important parts to tweak.

  • Put keywords in your title tag.
  • Make your title tag no more than 70 characters.
  • Sneak in the keyword(s) matching the webpage into the title tag.
  • Do not use words such as a, an, the, then, if, etc., in your title tag.
  • Use towns & cities in your title tag.

4. Optimize header tags and meta tags.

Header tags and meta descriptions are behind-the-scenes codes that will help your site gain better rankings. Make sure the header contains the keyword and is labeled as an h1 or h2 tag. The meta description is what shows up on the organic results  so it needs to written for the consumer so it intices them to click onto your site. It needs to no more than 140 characters and be relevant to the webpage it is on and match up with the title tag.

5. Get links from trusted websites.

Gone are the days of buying backlinks—Google frowns on that. Instead, get clean backlinks from legitimate sites. For example, you can ask your suppliers to link to your site in exchange for a link from your site to theirs. You can do this by putting up a suppliers’ page in your site which will link to your suppliers’ sites. Your suppliers can also put up a clients’ page on their site which will link to their clients’ websites. This is a mutually beneficial arrangement for both of you.

The citations that we talked about a couple of weeks ago also creates those backlinks, and quite a few of those citations  are on high PR sites too.

For more Google Local SEO tips, contact Digital+ today.

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