SEO advice to ignore in 2016Like in any industry in the digital age, information and techniques in the search marketing world become obsolete fast. Golden nuggets that worked like magic a few years ago, can now get you penalized by the search engines.

Sadly, some SEOs still peddle these techniques as the best tips and tricks in the world. Ignore anyone telling you to do the following in 2016.

Achieve At least 2{f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80} Keyword Density

It’s 2016 for goodness sake. This was sound SEO advice back in the 90s when keyword count was a major factor in determining relevance to a search phrase or term. Search engines have since gotten smarter and employ a host of other factors to determine how relevant a page is to a certain query.

Keyword stuffing can actually hurt your rankings. Overusing a keyword on a page in a way that does not sound natural may lead to Google pushing down your page. Google hates things that are unnatural (or look unnatural).

The use of LSI also makes this SE advice less potent. Google can now gauge the topic being discussed on a page based on the relationships of the words and phrases on the page. If you are writing about cases, for example, and you use words like attorney, jurisdiction, judge, jury and conflict of interest, Google is now smart enough to know that you are talking about court cases and not iPhone cases.

Create It and They’ll Come

Anyone telling you that you just need to create good content and visitors will come is lying or they just don’t know what they are talking about. The truth is that you need to heavily promote your content.

Two million blog posts get published every day. Two million! What are the chances that your content will get noticed or linked to if you don’t promote it? The “create it and they’ll come” advice is therefore useless and misleading.

You can leverage various platforms like Facebook, Twitter, bookmarking sites, Reddit, email, etc to promote your content. I have found email outreach to work best.

Create a Private Blog Network

Blog networks violate search engine guidelines. It doesn’t matter whether they are private or public.SEO advice to ignore in 2016

Some SEOs got creative the past two years and started using expired domains and hidden whois details to build private blog networks. Some of the methods they used to not leave any trail were really clever. But I think using private blog networks is becoming riskier by the day.

You don’t want to employ this strategy if you want to use your site for more than a year. The search engines will definitely figure out a way to spot private blog networks and remove them from their index.

Produce Fresh Content Frequently

There are 3 main activities that produce the most results for any business:

  • creating products
  • ┬ápromoting the products
  • delivering the products to customers

To be constantly producing fresh content means that you won’t have enough time or energy to promote or deliver the content to your customers. You’ll have very few or no customers. When you don’t have customers you don’t have a business.

Knowing that you don’t have to produce fresh content every day can be quite liberating. You’ll have more time to promote the content you already have on your site. You’ll attract more eyeballs and links. Your content will steadily move up the search engine rankings. This means more leads who you can turn into customers.

I encourage you to spend more time on promotion than you do creating content. You are guaranteed to see results with this strategy.

PageRank Matters

PageRank is a dead concept. PageRank was huge when I started out in SEO but its place in Google’s algorithms has slowly reduced to a point where they don’t update it anymore.

Sites with low PR are now outranking sites with high PR. The popular advice that you should chase links only from sites with high PageRank no longer holds much value.

Since you can no longer depend on PageRank to evaluate a site’s authority, you can use alternatives like Moz’s Page Authority and Domain Authority.

Conclusion

The above may have been sound SEO advice in the past but they no longer work. Sticking to something that no longer works just because you are emotionally invested in it will hinder your business. Shake them off and find more effective ways to rise to the top of search engine rankings.

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