14 Ways to Use LinkedIn For Your Local Business SEO

by Alex Bungener

LinkedIn, great for local business SEO, may not seem as popular as Facebook and Twitter but it is actually the social media platform which generates the most customers for B2Bs.  The fact is that the majority (58{f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80}) of small- to medium-sized companies rely on LinkedIn to promote their businesses.
This development of LinkedIn from its original use as a job-hunter’s tool to an online marketing tool for business is quite a surprise. On second thought, it may not be surprising at all considering that, among all social media sites, LinkedIn has a more distinctive professional appeal and one which has the greatest potential to solidify your brand as a professional one. No wonder LinkedIn has been found to be a tremendous application for local businesses.

Straight from LinkedIn itself, here are tips on how to leverage this site for your local business:

1.    Put a face to your brand. Your LinkedIn profile is just one click removed from your company page. As such, you must post a professional yet personable-looking photo of yourself.
2.    Craft a good headline for yourself. A good LinkedIn profile photo should be accompanied with a sharp, concise headline which describes your work. Examples: Owner, Flowers and Lace flower shop or Experienced Marketing Operations Leader at AB Inc.
3.    Tell your story. People love stories. In the Summary and Experiences sections of your profile page, recount how, why and where you started your business and highlight those personal and business highlights which show people that you do get things done.
4.    Let your network build up your reputation. The Endorsements and Recommendations sections tell so much more about you than your own story. Find a way to get these affirmations from employers, clients, customers and colleagues.
5.    Create a company page. Aside from your personal LinkedIn page, you must also create a company page which bears your company logo, an eye-catching banner and a punchy description.
6.    Display your wares. Showcase all the products and services you offer. Those who have more to offer tend to have more followers.
7.    Get your employees on LinkedIn. Encourage your employees to add their position to the company LinkedIn page and to post updates. All these will drive engagement and make your company appear vibrant.
8.    Solidify your brand across all platforms. Link together your company site with your other social media sites including LinkedIn.
9.    Build your network. Start networking with your family and your friends then move on to connect with your alumni, your present and past colleagues and with business contacts.
10.    Join LinkedIn groups. Joining LinkedIn groups and contributing something valuable to them will establish you as a thought leader in your industry. Your contacts will consider you their go-to guy for your field.
11.    Strive to be helpful. Gary Schirr, Social Media Professor of Radford University said, “Be seen as somebody who’s a member and who cares and provides good advice—the benefits will accrue.”
12.    Observe the 80-20 rule. This golden rule of social media marketing states that 80{f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80} of your posts should help the followers and only 20{f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80} should promote your company.
13.    Update regularly. LinkedIn studies show that companies which make at least 20 updates a month are able to reach 60{f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80} of their audience. You can do this easily by using the most valuable content streams from Facebook and Twitter in your LinkedIn company updates.
14.    Monitor your progress. LinkedIn has an Analytics page which will give you insights on what content drives engagement and what does not work.

Even though LinkedIn is considered a B2B networking site, that doesn’t mean a B2C business can’t get Local business SEO juice or business out of LinkedIn. It still is made up of your prospects — people — so don’t ignore this social media giant. Have questions or need assistance? Don’t hesitate to contact us.

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