Why Investing In Local SEO for chiropractors Is Crucial For A Chiropractor

Local SEO for chiropractorsEvery year, many chiropractors come to our firm looking for ways to gain more visibility in the search engines. Local SEO for chiropractors is becoming more and more complicated, as many chiropractors have a dedicated budget for online advertising. There are literally hundreds of steps you can take as a chiropractor to get your website ranked, but there are some strategies which are more effective than others.

Your Patients Are Looking For You Online

Research has shown that people with higher incomes are much more likely to find a chiropractor online. Google has indicated that 90{f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80} of consumers never go past the first page of results when searching for the answer to their query. This is just human nature.

Most consumers have smart phones today, so most people already have internet access right at their finger tips. What you may not know is that Google doesn’t necessarily display the same rankings on mobile devices as it does on desktop computers. If your website is not optimized for mobile, it will not rank as well in the search engines on mobile devices. This is especially true with Google’s algorithm change on April 21, 2015!

Bad Reviews Can Destroy Your Practice

5_star_ratingsWhen a marketing consultant is reviewing your online visibility regularly, they may spot negative reviews on sites like Yelp and Google Local pages. Responding to these negative reviews is crucial to your online reputation.

Take a few minutes to take photos of your office, and post detailed information about your practice on sites like Yelp. Post regularly on your social media accounts too.

Get into the habit of asking your patients to review your practice on the major review sites. Most of the reviews should be positive, and this will offset the negative reviews you receive from patients who will never be happy.

Google tends to rank local businesses higher when they have lots of online reviews. Plus it just looks great if you have those gold colored stars!It is a major ranking factor for local businesses trying to get ranked in the search engines. Encourage your patients to praise you on the internet!

SEO Is Always Changing

It is impossible for chiropractors to figure out SEO on their own, as the search engines are always updating their algorithms to improve the search results. It has been estimated that the Google algorithm is updated as frequently as 500 times per year! Even if you do have time in the evenings to read up on Local SEO for chiropractors, most of the information is outdated within a few years.

Since SEO is always changing, investing in it is never a one time investment in time, effort or expense. Successful businesses continually invest in SEO to keep up with the latest Google changes.

Other Chiropractors Are Already Advertising

The chiropractors that are ranking in your local area are probably paying an SEO agency to do Local SEO for chiropractors. Chiropractors spend money on search engine optimization because it works! It is estimated that nearly 50{f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80} of new leads come from the search engines today. Other chiropractors are attracting patients that could be coming to your business.

In the consumer’s mind, the best chiropractors are the ones that show up on Google in your local area. This doesn’t seem fair, but that’s the way most consumers judge the search results. Unless you are satisfied with the number of patients you have today, investing in Local SEO for chiropractors is critical to the growth of your practice.

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