7 on-site Local SEO Tips

 

There are a number of “Local SEO tips” blog posts out there. So I have tried to make this different and hopefully very helpful for you.

I have included detailed instructions and examples from this specific Local SEO Tips blog post. With the examples below you should be able to analyze your existing website to see if any or all of these 7 Local SEO Tips have been done.

1: Create the header title for your web page or blog post. Make sure it is true to the content and that the keyword phrase you are targeting is in it. Make sure it is within <h1></h1>. Below is the html version:

<h1 style=”text-align: center;”>7 on-site Local SEO Tips</h1>

If you are using WordPress then your theme may have an easy way to create the h1 tag. If the edit bar contains a dropdown list in left hand corner just below Add Media that has HEADING 1, 2, 3, 4, 5, 6, Paragraph, etc. then your theme has the easy editing capability. After you type out the header just click on HEADING 1 and boom! it is now within an h1 tag! If you do not like the size or look of the h1 header then ask your web person or us to edit the H1 tag font style and or size.

Now if you don’t have that drop down list then you will need to click the text tab in the upper right corner next to visual. Then just put <h1> in front of the header and </h1> at the end of the header. That’s it.

 2: Make sure the keyword phrase is in the web address for the page or post. See this one:

https://localseoservices.biz/on-site-local-seo-tips/

If you are using WordPress to create your web pages and or blog posts then make sure that Permalinks is set to “post name”. If you look to the left hand column near the bottom you will see Settings. Put the cursor over it, then 6 spots down you should see Permalinks. Click on it and 2nd from the bottom is Post name. Make sure that is chosen then click save.

If your existing web pages or blog posts do not have the keyword in the url (web address) then you can edit it at the top of the page or post. Just make sure that you copy and paste the existing url before you make any changes. Why? Because you will need to create a 301 redirect in order to have the old address point to the correct current url. There are a number of 301 redirect plugins you can use to accomplish this.

3: Make sure that you have at a least one photo. Make sure that the photo file name and alt tag contains the keyword phrase. The first row of the example is the file name and the 2nd row is the alt tag.

src=”https://localseoservices.biz/wp-content/uploads/2015/02/Local-SEO-tips.jpg” alt=”Local SEO tips”

If you are a local business with a storefront, then have the photo geo tagged with your latitude and longitude settings. If the photo was recently taken on your smartphone it very likely is already geo tagged by the smartphone camera. If not then search for a program that will allow you to geo tag photos.

4: Create an internal link within the body of the page or post. This is especially recommended for any blog posts. Google loves links within your website pointing to other pages on your website. This internal linking can also give a web page some “SEO juice”. There can be many specific services that fall under a more general category.

Lets look at cosmetic dentistry. It is a broad term that has numerous searches a month. But implants, dental veneers, teeth whitening, etc. all fall under cosmetic dentistry. Having a link to the cosmetic dentistry web page within each of the specific services blog posts  gives the cosmetic dentistry web page “SEO juice” for the more specific search phrase like teeth whitening. This is a screen shot of a blog post we wrote for a dental client of ours:

Local SEO tips

The internal link (circled) takes you to the cosmetic dentistry web page. Do not over do this. One link is enough. Two is borderline too many and three is just obnoxious.

5: A post should be no less than 500 words and a web page around 300 words. An easy way to check this is to copy and paste the content into Word. Then look at the bottom left hand corner and you will see the word count.

Optimally the keyword phrase should make up between 2{f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80} to 4{f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80} of the total word count for the page or post. I think as Google gets better and better at “artificial intelligence”, the less important keyword {f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80} will become. The most important thing is that the use of the keyword phrase within your words flows and reads naturally.

Now we have finished discussing the Local SEO tips that reader typically sees. There are a couple of other things to do that generally the reader doesn’t typically see. They are the following:

6: Title tag. The easiest way to edit this is via an SEO plugin. The title tag is what pops up when you put the cursor over the browser tab. This is a VERY important piece of on-stie SEO. Here is what the title tag must contain:

  • No more than 60 characters.
  • Sneak in the keyword(s) matching the webpage into the title tag.
  • Do not use words such as a, an, the, then, if, etc., in your title tag.
  • Use towns & cities in your title tag if you are a local business

This is an example of a home page title tag:

<title>Barnstable Cape Cod plumber commercial plumbing contractor</title>

7: Meta description. This needs to stay within 150 characters. It must to contain the keyword phrase. Because the meta description makes up the 2 lines within an organic search result it should make the “searcher” want to click onto your link and visit your website. See the example:

The Definitive Guide to Local SEO –

Aug 15, 2012 – If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO …

I like the use of the “…”. It makes the reader know there is more to the “story”. We have used it numerous times for our own clients.

What we discussed today is on-site SEO. Without it, back links, social media posts and mentions will NOT have the same SEO power that an on-site optimized web page has.

So take the time to analyze your website to see if all or some of these Local SEO tips are present. If not and you feel comfortable enough, dive in and make the changes yourself. Or see if your web designer is capable or willing to do it for you. If not visit Digital+ at https://localseoservices.biz or just go to our contact form and  request a quote for us to make the necessary edits for you.

Tweet: 7 on-site #LocalSEOTips. Detailed and I think very helpful for the #SmallBusiness Owner http://ctt.ec/Ftv96+ @SNRTG

Back to original version
Font Resize