How To Get More Online Reviews For Your Profiles
Getting more online reviews for your Google, Yelp, Yp.com business profiles are critical to driving business leads through your website. Consumer research shows that online reviews are an essential part of the purchase-decision process. Many experts agree the Google local search algorithm has been designed to reward businesses which receive many online reviews. Many small business owners struggle with how exactly they are going to get reviews for their website.
Let’s discuss some ways you can solicit your customers to leave reviews for your business without being “too pushy”!
- Put a Yelp listing badge on your website.
If you are already getting a lot of traffic through your site, put a Yelp listing badge on the site. Place it in a prominent place where people will see it and click-through to leave a review.
- Place a “Find Us On Yelp” sign on the front counter or window.
Businesses which receive lots of foot traffic can attract a lot of reviews using this strategy. You can get a sign through their website here.
- Leave a note on sales receipts to review the business online.
Customers will leave reviews for you online if they have a reason to do so. Provide incentives to customers who provide reviews of your business on the internet. You might give special offers on accessories related to the product they purchased, or you might provide discounts for their next purchase. Do not do this with your Yelp business profile, as Yelp states they do not want business owners soliciting reviews.
- Send an email to recent customers thanking them for their business and ask for the review.
This is a more direct approach to getting online reviews. Send automated emails to your new customers thanking them for their business. Let them know how much you value them and offer an incentive tied to leaving a review. In the email, link to the specific page where your customers can leave the review. Do not wait too long to email new customers.
- Get a marketing professional to increase your online visibility.
Business profiles which already get a ton of traffic naturally attract more online reviews. The easiest way to attract passive online reviews of your business is to increase the visibility of your business on the internet.
If you own a restaurant, social media is a great way to increase your online visibility. Gain a following on Instagram, Facebook, Pinterest, and Twitter, and send your followers to your Google business profile to leave a review. The local business Facebook page has a reviews section where consumers can leave online reviews.
Attracting more reviews on your major business profiles is critical to your company’s success. When you are soliciting for online reviews from consumers, make sure you do not try to censor customers who leave bad reviews. Respond to negative reviews and try to resolve any problems. The average person knows people are not perfect. If the public sees you are trying to address any issues as soon as possible, this is going to build public trust. Consumers will see you are trying to provide great customer service.
A good reputable internet marketing company can definitely guide you in the right direction and help with getting reviews — legitimately!