seo marketing planSearch Engine Optimization is what you would refer to in Project Management lingo as a “multi-task job.” Multi-task jobs require elaborate plans for execution to be flawless. An SEO marketing plan is therefore essential if you want to have a successful SEO campaign.

Some years back, Inc. Magazine did a study that involved 50 startups. 25 of the studied startups had put together elaborate business plans before they began. The other half had no such business plans.

When Inc. Magazine returned a couple of years later to look into how the companies were doing, the companies that had taken time to write elaborate business plans were many times more successful than the companies that had not written down business plans.

When the researchers asked the successful companies how often they referred back to their business plans, the answer they received surprised them. These companies never looked at their plans again. They just wrote them and filed them away.

Turns out the business plans were not what made these startups successful. It was the actual process of thoroughly thinking through every aspect of their business as they wrote the business plans that made them successful. It is for this reason that you should write an elaborate SEO marketing plan before you begin your SEO campaign.

But how do you write a good SEO marketing plan?

Here are some issues to consider if you want to write a practical and effective SEO marketing plan:

Who Is Your Customer? (Doing Effective Keyword Research)

You’ve probably heard of the term “market segmentation” if you are into marketing. This concept finds its basis in the realization that everyone is not your customer.

Stop trying to be all things to all people. What this means is that you are only to target those keywords that can bring in leads that are interested in your service or product. Your SEO marketing plan must take this into consideration.

How Does SEO Fit into Your Business’ Overall Marketing Strategy?

SEO does not exist in a vacuum. You must know how SEO fits in with the other activities in your business, especially the other marketing efforts. This will allow you to optimally utilize the resources available to you to achieve your goals.

Know Your Budget Before Drawing the SEO marketing Plan

Your budget will determine how much outside help you can get. Know how much money your business is willing to commit to the campaign before you start writing your SEO marketing plan.

Some SEO companies like ours charge very affordable prices for our services while other SEO companies can be very expensive. Contact us if you are unsure of how much you should set aside for your site’s SEO and we’ll gladly help you out.

How Will You Turn SEO Leads into Customers?

Your SEO marketing plan must detail the process of turning SEO leads into customers. Failure to do so will lead to your business losing a lot of potential sales.seo marketing plan

Turning SEO leads to customers essentially takes making them trust you. You can do this by having a free offer that delivers tremendous value. This can be a free trial, exclusive content available to only people who opt into your mailing list, downloadable checklist of the content they just read, etc.

Whatever path you choose to take, make sure that you collect their contact information. This allows you to keep the conversation going and let them know of your paid services.

How Will You Measure Progress?

It is important that you write down what you’ll consider as progress. This must be in alignment with your SEO goals.

We at Digital+ measure results in a number of ways, chief among them:

Keyword rankings: since we are trying to rank keywords on the first page of the major search engines, knowing where we are currently positioned allows us to train our actions to moving specific keywords up in the SERPs. The goal is always to be on the first page. Only 5{f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80} of searchers ever make it past the first page so not being on the first page means that you are missing out on 95{f57cecc76329659856f00bd01f529e319bb36b58f42dc9ec00a8ea65b2ecec80} of the opportunities.

Landings on specific pages: these are number of visitors that actually visit a page from the search engines. You want to allocate more resources to the pages that show the most promise.

Conversions: conversions are all about the percentage of visitors that take a desired action on your site or page. You want to know which keywords, pages and offers convert best and how they can be improved to convert better.

Concluding Remarks

While an SEO marketing plan is crucial for SEO success, you need to appreciate that it is the actual process of putting it together that will help you the most. Before you start putting your plans into action, all that are in it are just assumptions. You should therefore be open to new information that can help you achieve your goals faster and iterate on your model as new information comes in and as the business environment changes.

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