The 3 Small Business SEO Strategies Most Business Owners Forget or Don’t Know To Implement
Small business owners in today’s world know how important small business SEO (search engine optimization) is to their marketing efforts. Most small business owners know they are going to get calls if they rank on the first page of Google for searches in their area. Until 2011, search results weren’t really geo targeted. Then starting in 2011, Google started delivery search results that were hyper local and thus Local SEO was born. Small business SEO is always changing, but some of the foundations of search engine optimization remain the same.
You have probably read that your meta tags, including the meta title, meta description, and h1 tags need to be different on every page of your website. Many marketing consultants emphasize the need to build new links to your site to help it rank for your major keywords.
Many of these small business SEO strategies have been around for many years, but there are other newer optimization tactics that many small businesses are missing:
Mobile Friendly Website
Google has announced they are going to start penalizing sites which are not mobile friendly. As of April 2015, sites which haven’t been updated in years may see a substantial drop in their rankings for mobile searches if they are not optimized for mobile phones and tablets. Newer sites built within the last couple of years are probably going to be fine, as web designers have been building new sites to render well on desktops, smart phones, and tablets. Click the link to make sure website qualifies as mobile friendly? Older websites attracting organic traffic need to make changes NOW before it is too late!
Google likes to promote websites which are current. For small business owners, this means you can improve your website rankings by adding more content on your website.
Make an effort to post new videos or articles on your business blog at least a couple times per month. Over time, you want to cover every topic imaginable on your blog. Discuss the many different services or goods you provide / sell. Customers aren’t going to know the full menu of what you can bring to the table unless you tell them. Your blog is the best place to discuss what your business provides. Never assume customers already know all of the services you provide. They probably don’t know everything you can do for them.
Did you know Google uses key metrics to determine what your visitors do after they visit your website? They can tell when most of your website visitors don’t stay on your website. This is known as the bounce rate. One of the ways you can improve your bounce rate is to insert videos on the most important pages of your site. This would definitely include your home page, and any page of your site that is more important to driving new leads to your business. When people see videos with a play button, they naturally click on the button to watch the video. The video can be short, as you simply need to keep visitors on your site for longer than eight seconds.
Google also pays attention to how many people click on your website’s listings in the search engines. Google tends to rank sites higher which are clicked on more frequently in the search engine results pages. (SERPs) To improve your click-through rates, make sure your meta descriptions are written in a manner that encourages users to click-through to learn more about your goods or services.
Optimizing your site for mobile friendliness, blogging, and a premium user experience are three small business SEO strategies many small businesses forget to implement on their site. Read how to optimize your website or contact a local SEO company for further assistance.