Why Your Website Doesn’t Show Up In Google Anymore
One of the most common complaints from many clients today is that they used to get customers from Google, but their internet leads have dried up. As a small business owner, it can be alarming and financially devastating when you suddenly aren’t getting leads from the search engines anymore. The internet is filled with stories from webmasters and business owners who are perplexed as to why their website doesn’t rank any more.
There are many possible reasons why your website has lost visibility in the search results.
Old-School SEO Strategy Doesn’t Work Today.
If you hired a SEO consultant to optimize your website years ago, it is very possible the work they did is hurting your website ranking today. At the time the work was completed, your consultant wasn’t doing anything wrong, as these strategies worked for many years.
Why would Google change their algorithm? At the end of the day, Google makes most of their money with their paid advertising program Google Adwords. They want to discourage search engine optimization as much as possible so that business owners like yourself will get frustrated and spend money with Google to get in the paid results.
This is not to say you shouldn’t spend money with Google Adwords. You can definitely drive more customers to your business through website optimization and paid advertising. Just know that the SEO tactics your former SEO expert completed for your website may not be effective in today’s organic search results.
Your Content Was Copied By Another Website
Many people have complained about their content being copied by other websites, which are also known as scraper websites. Scraper websites derive their content by using software which can pull written text from other websites to use as content for their site.
Google has made an effort to penalize the rankings of sites which copy their content from other websites. They have also taken steps to try to program their algorithm so that the original site gets credit for content which appears on multiple websites. While Google is pretty good at determining which sites own content, they are not perfect, and there are some cases where Google penalizes business sites for duplicate content even though they are the original site which posted the content.
If you think this has happened to your site, you don’t have many options besides rewriting the content for all of the pages that have been copied. Google’s customer service numbers are reserved for paying Google Adwords customers, and not for businesses with free listings!
Your Competitors Started Doing SEO Too
In the early days of the internet, most business owners had never heard of SEO. People were still using the Yellow Pages to find a business. As more and more business owners learned about SEO, the competition increased. Today, all of the major industries are familiar with SEO, and even small businesses invest advertising dollars with marketing agencies to improve their position in the Google rankings for their desired keywords.
Your Website Isn’t Mobile Friendly
Google has started sending warnings through Google Webmaster Tools to sites that are not mobile friendly. Older websites which are not optimized for mobile browsing are going to be penalized by Google when users search for information on their mobile devices. Research shows that internet traffic through mobile devices has already surpassed desktop traffic, and the trend doesn’t show signs of slowing down.
There are many other reasons why your site might not be ranking in the Google search results anymore. A marketing consultant trained in search engine optimization can conduct an audit of your site to determine why your site has lost visibility in the search engines.