How do I optimize my website for Google’s new algorithm — Hummingbird?
Google Hummingbird will no longer be as keyword-focused as the previous algorithms. Hummingbird looks deeper into the meaning and intent of online searches to deliver the most targeted content. Your site should thus be optimized to give answers rather than to just sneak in keywords.
Keywords are actually no longer being provided now. This means digital marketers no longer know what sort of words and phrases are being used in online searches. The only thing that remains for marketers to do is to come up with great content that provides the right answers to what their end users (customers or clients) are looking for.
There is also a shift to long-tail key phrases or actual, specific and lengthy queries—the type of questions anybody would use in conversation. As I’ve mentioned in the previous post, the fact that you can simply voice out your questions over the built-in microphone in the search bar of your smartphone has radically changed the way online searches are being done.
Previously, online search terms are generally typed into the search bar and are thus abbreviated into “restaurants CA” or “dentist NY”. Today, more and more people are asking rather than typing in their questions. These voice searches have done away with the short online queries so that “restaurants CA” has become “What’s the best restaurant in California?” and “dentist NY” has become “Where’s the nearest dentist in New York?
Is my website optimized for Google’s Hummingbird algorithm? Based on what I have gleaned from the nature of the new Hummingbird, here are tips on how to tweak your site to rank higher.
1. Invest in an FAQ-type page or site.
Put up a dedicated FAQ page which answers in the most comprehensive way possible the most frequently asked questions of your customers or clients. Keep updating this page so that over the long term, your site will rank higher in Google.
Take comfort in the fact that Google Hummingbird may actually help local businesses get ahead of the giant websites. It is forecasted that the sweet combination of Google’s sophisticated mapping system and intent-driven search will deliver search engine results pages that are local.
To illustrate, Person A who is looking for a “mold spot remover” will now be interpreted by Google as somebody from a certain location who is looking for a product or service provider that will remove moldy spots. While the past algorithm would have returned national DIY and ehow-style sites, Hummingbird has promised to give location-specific results. Is that not good news for local businesses?
2. Provide unique content.
In addition to giving FAQ-type posts, strive to give unique content. It is easy to get your site lost in the crowd so to speak. If you are simply copying what your competitors are doing, your FAQ will not stand out. Build up the authority of your site by providing insider tips, a few business secrets, personal stories and testimonials from customers—things that only you can give.
3. Keep your focus on mobile and web responsive design.
More and more people are doing online searches through their smartphones and tablets. To ensure long-term success for your site, you must check whether or not your site is easily accessible from mobile devices. Find out specific data such as usability and load times. In a nutshell, a mobile-ready site loads quickly, is responsive and user-friendly.
Is my website’s content Hummingbird ready? Is my website mobile optimized? If you don’t know the answer to any of those questions, please feel free to contact Digital+ for a free analysis. Or if you already know it is NOT optimized for Hummingbird or mobile devices contact Digital+. We will be glad to make your website current.